Music Advertising and marketing – The Essentials of an Successful Music Press Kit
As a struggling independent musician in a hugely competitive over-crowded market place it ought to be left unsaid that you want to stand out from the crowd. There are numerous techniques to do this. There is music publicity, radio promotion, extensive tour presence, and the almighty music promoting and music promotion. You will need to get your message out there –period.
Having your music advertising message out there is 1 issue but receiving the ideal message out there is another. Your experienced image as an independent artist is of the utmost significance in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Normally, musicians will use either a traditional print music media kit, a digital press kit (DPK), or an on-line EPK (Electronic Press Kit). But just how expert and convincing are they?
A regularly asked query that I get all the time from my independent artists and musicians is which variety of press kit ought to we place collectively? Which kind of music press kit performs best and is most impressive and effective? The answer to that query depends on a few issues.
What I imply by this is that I advocate producing and preserving two varieties of press kits — either a print or digital music press kit, and an electronic press kit. The cause for this is uncomplicated. Specific media outlets, labels, venues, music management corporations, etc. prefer a print press kit or digital press kit with your full blown CD so it can be listened too on high efficiency stereo equipment to get the full impact of your music and its production qualities. Other individuals favor not to have their workplace congested with piles of press kits, and their preferred strategy is just reviewing your music on the internet.
For the factors just noted, we advocate you do a print or digital press kit and have a single on the web as properly. There’s really absolutely nothing to producing an online EPK so why not have it readily available. There are a few incredibly good EPK services out there and they price just a handful of dollars per month. But I am putting an emphasis on the fact that an EPK (Electronic press kit on line) is not sufficient. You still have to have the regular print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is most likely your most valuable promotional tool and it needs to be taken incredibly seriously. Other than your CD and reside overall performance it is normally the initially impression of you as an artist that labels, venues, and other music media outlets will receive. There are numerous graphic art firms that specialize in the preparation of media promotion kits that you may want to take into account if your budget permits. If not, for a couple of dollars, a little creativity, and time and effort, you can do it your self. Here are the standard components of a print press kit and Electronic press kit, and the expert means by which to go about it.
In g.co/kgs/HseuMY to incorporate are a professionally developed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a experienced 8- x 10- black and white glossy promotional photo, media feature articles and press releases, album evaluations and quote sheet, your full length – extended play, or professionally recorded demo CD, an sector CD-one sheet, a business card and professionally labeled envelope. The supplies required are heavy stock paper, portfolio cover, substantial envelope, address labels, organization cards, and your 8- x 10- glossy photo. Now here’s how to go about placing the print press kit collectively.
COVER AND LETTER OF INTRODUCTION:
Your specialist music press kit ought to have an impressive cover. This should involve a photo of the artist, artist’s name, and artist’s speak to information and facts. Sort of like the cover of a book. You should really also contain a cover letter of introduction. This really should introduce you as the artist stating briefly a tiny about your self. Don’t get as well certain in this letter you can leave that for the bio and other media which you will include.
Make certain you address the letter to one certain person – – being private is essential. It offers the appearance of a non-cookie cutter look and that you really feel this media outlet, label, venue, or music agent has significance. Make certain that either at the prime or the bottom of this letter you have incorporated your complete get in touch with facts or your artist’s representative’s make contact with information. The cover letter should be inserted just inside the kit’s cover prior to any other details. The contact data need to also be integrated at the bottom right on every page in the music promo kit.
Artist or Band Biography:
The subsequent web page or what would basically be the very first informational page of the music media kit would be your artist biography page. Here you need to include things like a short history of the artist or band, a small about every single member if it really is a full band. This should be no longer than 1 web page and really should not be a long drawn out history of the band but just a brief synopsis of what you have accomplished and exactly where you plan to go. A lot more importantly, you really should contain things like important shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and may perhaps raise you above other folks in terms of popularity and development. Retain it very simple, concise, and meaningful. If there are no writers among you or your good friends than we hugely propose possessing your band bio written for you by a qualified music copywriter. It really is so important and it must be professional.