The Automobile Rental Market

The automobile rental market is a multi-billion greenback sector of the US economic system. The US segment of the business averages about $18.five billion in revenue a 12 months. Nowadays, there are around one.nine million rental vehicles that service the US section of the marketplace. In addition, there are numerous rental businesses apart from the sector leaders that subdivide the overall profits, namely Greenback Thrifty, Budget and Vanguard. Not like other mature support industries, the rental car industry is highly consolidated which normally places prospective new comers at a expense-downside because they encounter substantial enter charges with decreased likelihood of economies of scale. Moreover, most of the earnings is produced by a few companies which includes Organization, Hertz and Avis. For the fiscal calendar year of 2004, Organization produced $seven.4 billion in overall income. Hertz came in second placement with about $5.two billion and Avis with $2.97 in income.

Stage of Integration

The rental vehicle industry faces a totally different setting than it did five several years in the past. In accordance to Company Journey News, automobiles are being rented until they have accumulated 20,000 to 30,000 miles till they are relegated to the used vehicle market whilst the flip-close to mileage was twelve,000 to 15,000 miles 5 a long time ago. Because of gradual business development and narrow earnings margin, there is no imminent danger to backward integration inside the sector. In truth, between the market players only Hertz is vertically built-in by means of Ford.

Scope of Opposition

There are numerous elements that form the competitive landscape of the automobile rental market. Competitors comes from two main sources all through the chain. On the vacation consumer’s conclude of the spectrum, competition is intense not only simply because the market place is saturated and nicely guarded by sector leader Business, but rivals function at a expense downside alongside with smaller market place shares considering that Business has recognized a community of dealers more than ninety p.c the leisure section. On the company phase, on the other hand, opposition is quite robust at the airports considering that that phase is below tight supervision by Hertz. Because the industry underwent a massive financial downfall in latest years, it has upgraded the scale of competitors inside most of the organizations that survived. Competitively speaking, the rental auto business is a war-zone as most rental organizations such as Enterprise, Hertz and Avis between the key players engage in a fight of the fittest.


Over the earlier 5 a long time, most firms have been functioning in the direction of maximizing their fleet dimensions and increasing the level of profitability. Business at present the company with the biggest fleet in the US has included seventy five,000 vehicles to its fleet because 2002 which support improve its variety of facilities to a hundred and seventy at the airports. Hertz, on the other hand, has extra twenty five,000 autos and broadened its global presence in a hundred and fifty counties as opposed to a hundred and forty in 2002. In addition, Avis has enhanced its fleet from 210,000 in 2002 to 220,000 even with current financial adversities. In rent car in Tbilisi of the years adhering to the financial downturn, though most organizations through the market were battling, Enterprise amongst the sector leaders experienced been expanding steadily. For illustration, once-a-year sales achieved $six.three in 2001, $6.five in 2002, $six.nine in 2003 and $7.four billion in 2004 which translated into a development charge of 7.two per cent a year for the earlier 4 years. Since 2002, the market has commenced to regain its footing in the sector as total sales grew from $seventeen.9 billion to $18.two billion in 2003. In accordance to sector analysts, the greater days of the rental automobile business have yet to appear. Above the program of the subsequent a number of a long time, the business is expected to experience accelerated growth valued at $twenty.89 billion every yr subsequent 2008 “which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period of time.”


More than the earlier number of a long time the rental auto industry has manufactured a great deal of development to facilitate it distribution procedures. Right now, there are roughly 19,000 rental locations yielding about 1.9 million rental autos in the US. Since of the increasingly ample variety of auto rental locations in the US, strategic and tactical approaches are taken into account in get to insure correct distribution throughout the business. Distribution requires area inside two interrelated segments. On the company market place, the automobiles are distributed to airports and hotel surroundings. On the leisure phase, on the other hand, autos are distributed to agency owned services that are conveniently located in most significant roadways and metropolitan places.

Leave a Reply

Your email address will not be published. Required fields are marked *